Coqfighter

Acclaimed London restaurant Coqfighter, create small-plate fried chicken with attitude.

The brief was to update their brand and deliver creative that would be able to expand with the growing needs of the business.

The idea was to create a no frills brand identity that reflected the hi-energy atmosphere of the restaurants whilst pushing the brand into a more mature and accessible world.

Taking inspiration from old hand painted boxing posters I created a confident, wide-set word mark and design style to compliment this.

Original brand mascot illustration by Felicity Marshall.